The Virtual Bellhop launched on October 3, 2002 as a subsidiary of Universal Express, Inc. (OTC BB:USXP). The Virtual Bellhop service is the premier provider of door to destination transportation of baggage, sports equipment, business materials or anything that a traveler might check onto their flight. With the growing complexity of dealing with checked items at the airport, The Virtual Bellhop Service is extremely timely, easy to use and provides for the elimination of checked baggage procedures. By accessing the Virtual Bellhop service on the web, or calling a Sabre Connected travel agent, a customer service representative will walk you through the steps necessary to allow you to travel baggage free. Your luggage is picked up at your front door, (home or office), and your items delivered to your final destination whether a hotel, resort, condo, or private residence. You do not have to package your items, weigh them or fill out any complicated freight documents. Everything is taken care of from your front door to your destination.

The company operated with the well know tagline "Where Your Vacation Starts at Your Front Door".

Universal Express, Inc. filed for bankruptcy on September 28, 2007 and Sports Express, LLC purchased The Virtual Bellhop and Luggage Express out of receivership. After a series of management changes Luggage Forward, Inc. acquired the assets of Sports Express in July 2009. The result of this acquisition was a vast increase in capabilities and improved pricing for clients.